Personal Brand Photo Session in Atlanta Buckhead for Ahmet Bozer’s new Book “Soulgery”
One of the most rewarding parts of being a personal brand photographer in Atlanta is meeting inspiring people who are on exciting journeys. Recently, I had the honor of working with Ahmet Bozer, Executive Vice President and President of Coca-Cola International, for a personal brand photo session in the heart of Buckhead, Atlanta.
Ahmet was preparing for the launch of his upcoming book, Soulgery. He coined this term to describe “self-surgery of the soul.” The book is a lifelong guide to help readers unlock their full potential, both personally and professionally. With such a meaningful project, Ahmet wanted images that would reflect the same positive, energizing, and authentic vibe as his message.
Modern Indoor Spaces with Character
Our personal brand session was designed with versatility in mind. Ahmet plans to use these portraits across a variety of platforms. From book promotion and public relations activities to digital marketing, social media (including Instagram, LinkedIn, and YouTube), and speaking engagements. To capture a wide range of moods and settings, we worked through three different outfits: casual with a jacket, casual, and business casual.
A Versatile and Purposeful Session
We began the session at the beautifully designed amenities of Ahmet’s modern Buckhead building. The location offered a fantastic variety of backdrops. From a polished conference room for a more formal and professional look, to cozy corners with soft sofas for relaxed and approachable portraits. We also made use of stylish bar areas and collaborative working spaces. They allowed us to capture him in action — presenting, brainstorming, socializing, and simply being himself.
Natural Light and Authentic Vibes Outdoors
After the indoor portion, we headed to a nearby Atlanta park for outdoor portraits. The natural surroundings gave the photos a fresh, open, and grounded feel. It was perfect for the authentic and approachable image Ahmet envisioned for his personal brand. Whether he was walking through the greenery, engaged in thoughtful moments, or simply enjoying the calm environment, the outdoor shots added depth and dimension to his story.
A Cohesive Visual Narrative
By the end of the session, we had created a well-rounded gallery of images. They truly represent Ahmet’s personal brand — professional yet approachable, inspiring yet grounded. These images will help him build a cohesive online presence and support the launch of Soulgery as he connects with audiences worldwide.
It was an absolute pleasure collaborating with Ahmet for this personal brand photo session in Atlanta Buckhead. I’m excited to see how these images will accompany his journey and inspire others through his book and beyond!
Are you ready to elevate your brand? Let’s create something extraordinary together. You can also check out my other blog posts.
People often ask me what are the differences between headshots and branding pictures. So let’s dedicate a full blog to it!
Headshots and branding photo sessions are very different, in terms of preparation, content, duration and price! They have one common thing tough. Headshots are included in a personal branding session but your personal brand session will include so much more than that.
You are going to get a lot lot of information here under but don’t worry, I have resources to help you through both your headshots and branding journeys!
HEADSHOTS PICTURES
I usually deliver 3 to 5 high resolution edited images after a headshots session. The pictures will mostly be taken from the waist up. You can select two outfits, combine standing and sitting poses, in one location. I will dedicate another blog to the different headshot backgrounds options!
BRANDING OR PERSONAL BRANDING PICTURES ARE VERY DIFFERENT
A personal branding session is 100% customized to your needs. Each element, such as the outfits you will wear, the locations we will select and your brand colors, will be carefully studied. They will help showcase the uniqueness of your brand and personality.
It will include headshots, your work environment, your business vibe, some lifestyle shots, pictures showing your personality, your creative process, details… and so MUCH more!
As your session is unique, planning is crucial. It helps me understand what you need, your business, your brand, your goals and the messages you want to share. I will also get a better view on how you will use the images, what makes you unique, who your ideal client is.
On the session day, my goal is to understand your brand so well that I can articulate everything as if it was my own.
Personal Brand session typically last half a day or a full day and include different outfits and locations.
It also includes a commercial right to the images. It means that you can use all the high and web resolution edited images for any business communication without restriction.
LEARN MORE!
As you can see, the differences between headshots and a branding pictures are huge! If you feel overwhelmed, this is totally normal. I have create, for my headshots and branding clients, two dedicated 15 pages Welcome Guide to explain the specificities, the process and what to expect. It will answer all your questions!
You can also go and check the dedicated sections on my website for more information: Branding / Headshots
And read this blog to know more about Laure Photography!
