I have known John Stoj for a few years now as our sons used to be in the same class. At the end of a birthday party, he told me about the personal brand photo shoot he needed for his new service business, Verbatim Financial, a financial planning and advisory activity.
His goal is to help people needing an alternative to the Wall Street’s way of working. John had an amazing concept and needed to create visual content in line with his message, for all kinds of communications.
For the time being, the only photo on his website and social media was an old headshot… Organizing a brand shoot for Verbatim Financial was one of his top priorities.
Brand Shoot | VERBATIM FINANCIAL | Atlanta GA
Brand shoot of Verbatim Financial in Atlanta GA
During our consultation, based on the questionnaire John had filled, we focused on why he needed photos and the messages he wanted to convey using them.
We spent our Verbatim Financial brand shoot morning focusing first on behind the scene of his business, showing him at work in his office, recording podcasts and having face to face and remote meetings with clients. After a few relaxed and formal headshots, we moved to more lifestyle pictures showing some of John’s hobbies.
Enjoy a few highlights from the day. Thank you so much for trusting me John, it was such a privilege to shoot for you.
You clients want to know you and connect
Even if you have a fantastic product or service to offer, without photos showing who you are, what you stand for and what you do, people might decide to work with someone else they feel a more immediate connection with, even before a phone call or a meeting.
Your ideal clients want to know who you are, what you do and what you stand for. They what to see how your work and perform your service or create your product.
Your clients want to engage with you - which is now a lot easier with free social media marketing!
Your ideal clients are trying to find you! Sharing images representing your business and creations which fit with your identity is key. It helps you potential client determine of you would be a good fit or not.
If you have any question or if you want to know more about my personal branding sessions, Contact me! I would be happy to help make the experience easy and relaxed as well as provide you with images you will be proud to share.
Here are some other blog posts with advices that might interest you:
Choose the right background for your professional Headshots
Reasons why you need professional headshots
Difference between headshots and branding pictures
About Laure Photography
I'm here to help you!
Laure Pascal-Glorieux from Laure Photography is specialized in personal branding and headshots photography. Laure lives in Atlanta GA.
People often ask me what are the differences between headshots and branding pictures. So let’s dedicate a full blog to it!
Headshots and branding photo sessions are very different, in terms of preparation, content, duration and price! They have one common thing tough. Headshots are included in a personal branding session but your personal brand session will include so much more than that.
You are going to get a lot lot of information here under but don’t worry, I have resources to help you through both your headshots and branding journeys!
HEADSHOTS PICTURES
I usually deliver 3 to 5 high resolution edited images after a headshots session. The pictures will mostly be taken from the waist up. You can select two outfits, combine standing and sitting poses, in one location. I will dedicate another blog to the different headshot backgrounds options!
BRANDING OR PERSONAL BRANDING PICTURES ARE VERY DIFFERENT
A personal branding session is 100% customized to your needs. Each element, such as the outfits you will wear, the locations we will select and your brand colors, will be carefully studied. They will help showcase the uniqueness of your brand and personality.
It will include headshots, your work environment, your business vibe, some lifestyle shots, pictures showing your personality, your creative process, details… and so MUCH more!
As your session is unique, planning is crucial. It helps me understand what you need, your business, your brand, your goals and the messages you want to share. I will also get a better view on how you will use the images, what makes you unique, who your ideal client is.
On the session day, my goal is to understand your brand so well that I can articulate everything as if it was my own.
Personal Brand session typically last half a day or a full day and include different outfits and locations.
It also includes a commercial right to the images. It means that you can use all the high and web resolution edited images for any business communication without restriction.
LEARN MORE!
As you can see, the differences between headshots and a branding pictures are huge! If you feel overwhelmed, this is totally normal. I have create, for my headshots and branding clients, two dedicated 15 pages Welcome Guide to explain the specificities, the process and what to expect. It will answer all your questions!
You can also go and check the dedicated sections on my website for more information: Branding / Headshots
And read this blog to know more about Laure Photography!
